WHY IT WORKS

FOUNDRY201_3Cs-of-Design_Creativity_Collabortaion_Connection

CREATIVITY

Creativity is being able to perceive the world as it is and imagine it in a new way.  We strive to challenge the norms, asking a lot of "whys" and challenging them with “why nots.” Drawing inspiration from all types of design, and using Richard Branson’s ABCD mantra—Always Be Connecting Dots—we aim to create thoughtful and holistic designs.

 

COLLABORATION

The “us is more” concept is vital in being innovative.  We surround ourselves with people who allow us to soak up their knowledge, gaining valuable insights into the world around us.  Engaging with others, connecting with trade and industry individuals, and sharing tools and ideas allows us to provide comprehensive solutions to problems.

 

CONNECTION

Connection is the all-encompassing word of our brand.  We strive to establish connections with trade and industry professionals who challenge our ideas and allow us to learn and grow.  We strive to connect the dots and make new connections between existing ideas, pushing our design capabilities.  We strive to connect people with place, creating spaces with stories that shape the user experience.